Unifree Duty Free has been recognized with a Gold Award in the Excellence in Leadership Development category at the 2026 Brandon Hall Group HCM Excellence Awards® for its Lead Together Leadership Development Program.
Lead Together was designed as a holistic leadership development program that approaches leadership not simply as a set of competencies, but as a journey of learning together, growing together, and building stronger teams. The program supports leaders in leading themselves, their teams, and their work more effectively, while integrating development into everyday work.
This award demonstrates international recognition of Lead Together’s approach to leadership development, which brings learning into everyday work and focuses on building stronger teams. It also represents the shared achievement of the teams who contributed to the program from design through implementation and the leaders who have taken part in the development journey.
Unifree Duty Free continues to develop sustainable practices that support employee growth and strengthen its leadership culture.
